The shop-in-shop was conceived as a discrete retail environment embedded within the broader Corso Como space. Products were fully customized for the collaboration, incorporating Corso Como’s signature polka-dot motif alongside bespoke trims, hardware, and finishes developed specifically for the capsule.

Rather than adapting an existing retail system, the project focused on translation—aligning materials, detailing, and presentation with Corso Como’s architectural and cultural context. Fixtures and spatial elements were designed to support limited-edition display while remaining visually integrated with the surrounding store.

The work was developed in direct collaboration with Corso Como’s Milan-based creative team, ensuring that both product and environment functioned cohesively within the institution’s curatorial standards.

Responsibilities

• Creative direction for capsule collection presentation

• Development of customized product treatments and finishes

• Design of shop-in-shop retail concept

• Coordination with Corso Como creative and retail teams

• Oversight of spatial integration and visual coherence

Outcome

The collaboration resulted in a site-specific retail installation supporting a limited-edition capsule collection designed exclusively for 10 Corso Como Milano.

The project functioned as a contained retail system within a larger cultural environment, demonstrating the ability to operate within established institutional frameworks while delivering bespoke spatial and material solutions.