Oversized promotional pin advertising a McDonald’s Filet-O-Fish offer priced at $1.39.
Category: Curated
File Under: #FastFoodEphemera, #Advertising, #PriceHistory
Oversized promotional pin produced to advertise a Filet-O-Fish offer from McDonald's, with pricing listed at $1.39. The price point helps date the piece to the late 1970s or 1980s.
The Filet-O-Fish was introduced to the menu in the mid-1960s and circulated as a standard alternative item within North American fast-food offerings. Promotional materials like this button were used in-store and on staff or customers, extending advertising beyond printed signage.
The object reflects a period when pricing, promotion, and branding were communicated through physical ephemera—badges, tray liners, decals—produced for short-term use and discarded after campaigns ended.
Within Clearance Archive, the button is positioned as a small-format advertising artifact, documenting how food, price, and branding moved through everyday spaces.
Oversized promotional pin advertising a McDonald’s Filet-O-Fish offer priced at $1.39.
Category: Curated
File Under: #FastFoodEphemera, #Advertising, #PriceHistory
Oversized promotional pin produced to advertise a Filet-O-Fish offer from McDonald's, with pricing listed at $1.39. The price point helps date the piece to the late 1970s or 1980s.
The Filet-O-Fish was introduced to the menu in the mid-1960s and circulated as a standard alternative item within North American fast-food offerings. Promotional materials like this button were used in-store and on staff or customers, extending advertising beyond printed signage.
The object reflects a period when pricing, promotion, and branding were communicated through physical ephemera—badges, tray liners, decals—produced for short-term use and discarded after campaigns ended.
Within Clearance Archive, the button is positioned as a small-format advertising artifact, documenting how food, price, and branding moved through everyday spaces.
Added to Archive: 2026
Type: Promotional pin-back button
Era: Late 1970s–1980s (estimated by price)
Material: Plastic laminate front; metal pin back
Dimensions: Approx. 3 in diameter
Condition: Vintage; surface wear consistent with age
Intervention: None
Provenance: Secondary market acquisition
Care: Store flat; avoid pressure on pin mechanism
