2.25” McDonald’s promotional button reading “ATTACK A BIG MAC — I DID!”
Category: Curated
File Under: #FastFoodEphemera, #McDonalds, #CorporateCampaign, #PromotionalMaterial
2.25-inch metal pinback button promoting the Big Mac, featuring a stacked burger graphic with bold text: “ATTACK A BIG MAC — I DID!”
The language reflects a period of advertising that leaned into appetite and scale.
Buttons of this kind were commonly distributed during national or regional campaigns in the late 1970s and early 1980s. They were inexpensive, temporary materials meant to circulate briefly — worn by staff or customers, then discarded.
Produced for a temporary campaign. Retained past its moment.
2.25” McDonald’s promotional button reading “ATTACK A BIG MAC — I DID!”
Category: Curated
File Under: #FastFoodEphemera, #McDonalds, #CorporateCampaign, #PromotionalMaterial
2.25-inch metal pinback button promoting the Big Mac, featuring a stacked burger graphic with bold text: “ATTACK A BIG MAC — I DID!”
The language reflects a period of advertising that leaned into appetite and scale.
Buttons of this kind were commonly distributed during national or regional campaigns in the late 1970s and early 1980s. They were inexpensive, temporary materials meant to circulate briefly — worn by staff or customers, then discarded.
Produced for a temporary campaign. Retained past its moment.
Added to Archive: 2026
Edition: Open promotional production
Material: Printed paper under mylar with metal pinback
Era: Late 1970s–Early 1980s (estimated campaign period)
Condition: Light surface wear consistent with age; functional pinback
Size / Fit: N/A
Dimensions: 2.25” diameter
Intervention: None
Provenance: Secondary market acquisition
Care: Keep dry
